Just Keepin’ It Ril Blog
*cue Moesha’s iconic diary music...*Hey, I’m April (Ril)!
MEET THE FOUNDER & CEO
Welcome to my little corner of the internet—the Just Keepin’ It Ril blog—where beauty gets RIL: raw, intentional, and lived.
Here, I write honestly about creativity, beauty, growth, setbacks, and the in-between moments that shape who we become—personally and professionally. I’m a Pro Makeup Artist + Beauty Coach, and you’ll get my whole truth—the glow-ups, the wins, and the messy middle—defining moments that built Make Them More™. I’m finna shake the table and see who all is present!
Stay a while, share your thoughts, and don’t forget to send this to someone who’ll enjoy it too!
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I try to release new blogs every other Monday, but since I write from real-life experiences, sometimes they will show up fashionably late.
The Ril Rundown
If You’ll Let Me, Let Me Love on You (Birthday Open Letter)
What started as a private love letter turned into something I couldn’t just keep to myself. If you’ve ever been held by community in a hard season…this one’s for you. 🥳🫂🥂🌮
Four Times Down the Same Track: An Ode to Second Chances
What do movie nights, makeup brushes, and motorsports have in common? Me. 😭 This post ties it all together—legacy, healing, Hollywood soundtracks, and hustle. An ode to second chances disguised as a spoiler-heavy breakdown of F1: The Movie. 🎥 🏎️ 💨
Six Moons Later: The Movie That Wouldn’t Let Me Go
WHAT A TIME TO BE ALIVE TO WITNESS HISTORY WRITE ITSELF!!!! 6 watches, 3 states, 1 film that cracked me open. 🎥 Enter my Sinners Diaries—where music, memory, and meaning collide. With acknowledgements from James Blake and the Sinner’s Instagram. What a true journey I didn’t see coming. 🖤
Belonging Is the Very Best Thing There Is: Beauty, Anime, and a Little In Between
Nine years of artistry—triumphs, tears, and some between. When you're searching for belonging, the universe whispers answers in unexpected places. Sometimes it takes an anime show to illuminate what your soul already knows. The journey continues. ✨🎭🌌
Nosebleed Seats & Higher Vision: A Night with Tyler, The Creator
CHROMAKOPIA sparked something I didn’t know I needed. 🎭✨ A raw take on how one concert reminded me to live beyond my craft, tap back into purpose, and create with fresh eyes. Spoilers, inspo, and behind-the-scenes moments inside. 💭
The Quiet Symphony: On Friendship That Fuels Creation
In that sacred space between friendship and devotion, art transforms when someone holds your unfinished ideas with reverence. Their belief becomes your creative oxygen. Explore this rare connection that turns vulnerability into creative power. ♥️🤞🏾
Beyond the Comfort Zone: Why Continuous Learning Reignites Passion
A gentle reminder: When you stop learning, you start coasting. Before you know it, everything starts feeling repetitive, and you’re wondering if maybe this industry isn’t for you anymore. You don’t need to quit. You need to re-ignite your spark.🎨✨
Mascara Disposables, DEI Cuts, and Corporate Shenanigans: Let’s Get Into It
Think twice before supporting another big brand. Learn how corporate moves impact Black creatives and why supporting Black-owned businesses with intentional spending will redefine the future of our industry. 🫱🏽🫲🏾💰