The Velvet Row™: I Was Always Going to End Up Here

26 min read 🎬🍿 (A proper introduction requires a little time.)

 

#RilfromRowK • Your Ticket

From childhood movie nights to cross-state IMAX trips, somewhere along the way going to the movies became more than something I love to do—it became part of how I experience stories, music, friendship, and life. . .


Disclaimer: SPOILERS AHEAD! Proceed with caution! 🎬 This space is built on honest opinions, personal reflections, and the occasional well-earned side-eye. I’m a writer, a devoted moviegoer, and a woman who always has plenty to say about what she watches. Everything here comes from my own viewing experience, and we may not always agree—that’s half the fun. If I mention something you haven’t seen yet, consider this your warning. Grab your snacks and meet me in center row.


Writing Playlists:🎬✍🏾✨

Talk about feeling super. 😂 These scores kept me company while I worked on this piece. There's something about writing to a superhero soundtrack that makes an ordinary workday feel a little more important. Finish the blog, tackle the entire to-do list, save the world before dinner—you know, regular stuff.


Long before I was writing movie reviews, chasing down premium formats, learning about aspect ratios, or calculating exactly which seat would put me dead center in an IMAX auditorium, I was just a little girl who really loved going to the movies. Growing up, going to the movies felt like going somewhere magical.

One of my earliest favorites was the Magic Johnson Theatres at Greenbriar Mall in Atlanta. I can still picture that theater. There were massive images from movies and entertainers everywhere, beautiful hand-painted murals, larger-than-life concession decorations hanging overhead, rows of arcade games tucked behind the concession stand, and movie posters lining the two main halls that led to the auditoriums. Above it all were these huge arched windows that framed what I remember as an almost always beautiful sky. Of course, I'm sure Atlanta gave us a rainy day or two while I was there, but in my memory, those windows were always filled with blue skies and sunlight.

Even the bathroom was memorable to me, lol. I recall black-and-white checkered details, red accents, wall-to-wall mirrors stretching across the sinks, and hand dryers. It all felt theatrical, almost like I'd wandered backstage at a play into a dressing room or into a celebrity’s trailer on a movie set. Something as ordinary as going to the bathroom felt like it belonged to the experience.

The closest comparison I can give you is the excitement of seeing the inside of Pizza Planet in Toy Story. You know that feeling Buzz had when he and Woody finally snuck into Pizza Planet and it was like they'd been transported somewhere completely different? Well for him anyway. That's what I'm trying to describe. As a kid, it wasn't just colorful or fun. Walking through those doors felt like I'd entered an entire world built around movies and entertainment, where simply being inside of the building felt just as exciting as whatever movie was waiting for me.

Not my Greenbriar Mall location, but this is the Magic Johnson Theatres I remember. These photos are from the Baldwin Hills Mall in Los Angeles, California and Randall Park Mall in North Randall, Ohio. Finding photos of the Atlanta interior has been nearly impossible, but these locations capture the same bold, colorful, larger-than-life atmosphere I loved as a kid. So maybe I have a wild imagination, but tell me this doesn't give Pizza Planet, just a little. 🍕🪐

As I got older, the theaters changed, but the ritual has remained. By middle and high school, Movies ATL at Camp Creek was the spot. Aesthetically, I wouldn't exactly call it an upgrade from Magic Johnson, but the vibe was completely different because everybody you knew was there. After school and on the weekends, meeting your friends, figuring out what everybody wanted to see—that theater became part of growing up. Then I went off to college, found one of my best friends, and somehow going to the movies became our thing….and it still is. It has gotten to the point where our friends stopped greeting us like normal people. Instead of, “Hey, how are y’all?” it’s become, “What movies are y’all seeing this week?” To this day, I am basically prohibited from seeing a Marvel movie premiere without him. Let’s just call it a lifestyle.

Now before I ever considered writing a single review, I was already seeing practically every major movie release during its opening week. For a while, my best friend was coming out of pocket for tickets every time we went, which sounds increasingly ridiculous when I think about how often we were actually at the theater, bless his heart. Eventually, AMC Stubs A-List became less of an indulgence and more of an obvious financial decision. Four movies a week, including the premium formats I already preferred, for around the price of one premium movie ticket?…….Yeahhhhh, it makes the clearest sense to me. At roughly $30 a month, it’s become one of the few self-care expenses I can easily justify. Frankly, I’ve classified it as a necessary living expense. And because I apparently need interstate moviegoing privileges, I pay for the A-List tier that lets me use my membership nationwide.

I remember that years ago, I used to collect my physical movie ticket stubs. I'm pretty sure there's still a stack tucked inside an old high school yearbook somewhere. Now my collection is digital, but the sentiment is exactly the same. Every ticket represents where I was, who I was with, and sometimes exactly how I felt when the lights came back on. Going to the movies has genuinely become one of my favorite ways to decompress. Give me a dark theater, a great seat, my snacks, and two or three uninterrupted hours where nobody needs anything from me, and life is going to be alright!!!

🎟️ A little peek at my AMC A-List reservations over time. A-List gives you up to four movies each week, and you can reserve upcoming releases in advance. The catch: advance reservations continue taking up one of your available reservation spots until they're used or canceled—even if the movie is weeks or months away. Your A-List week resets every Friday, and the app shows which reservation spots are available or unavailable based on what you already have booked. You can also use A-List to see the same movie more than once. A-List Entourage also lets you connect with friends who have their own A-List memberships, so when you're reserving a ticket, you can add your homies on during checkout.



Sinners Was the Beginning of a Different Kind of Moviegoing

Okay, so now you understand just how serious this moviegoing thing is for me. What you don't know yet is that I wasn't always paying attention to everything I pay attention to now, and I’m still discovering and learning.

By spring 2025, I had already gotten into the habit of seeing certain movies more than once. Sometimes I needed another viewing because the first one left me with too much to process. A performance can become more interesting once you know where the character is going, and in most cases the dialogue becomes richer when you're no longer trying to keep up with the plot. Sometimes the score is so freaking beautiful that hearing it one time simply isn't enough, and other times, the movie is just that good in a particular format that I want to experience it again, and maybe even again while I still can.

I think that's also why I try not to consume too much before seeing a movie. Give me a good teaser and I'm set. If a longer preview comes my way, I'll usually watch it once and leave it alone. Even if I'm excited enough about a major upcoming release to revisit an entire franchise or saga beforehand, I still want to walk into that theater knowing as little as reasonably possible about the new movie itself. Most times, I arrive at the theater right before the movie starts because, with how often I go, I'd otherwise end up watching the same trailers over and over again. I’ll start to lose my excitement. I’d rather spend months anticipating something without deciding what I need it to be before I've actually seen it.

That approach has made every trip to the theater feel a little like its own event. I can return to the same auditorium, sit in the same seat, order the same snacks, and still have no idea what I'm going to carry out with me afterward. Eventually, I became curious about why certain movies kept pulling me back, and writing became the way I started making sense of it. A simple “I liked it” or “I didn't” rarely felt like enough when I wanted to explain why I felt the way I did about a film.

And then came Sinners.


FUN FACT: I almost missed it. Remember everything I just said about watching a preview once and leaving it alone? Add to that the fact that I do not do vampires, blood, gore, or horror just for fun, and Sinners had every reason to pass me by. My best friend, however, was not having it! He insisted I see it with him, and based on what little I knew at first, I thought I was walking into a story centered around racism, prejudice, and everything that came with that time period. Then I finally watched the full preview and saw the vampires. Immediately, I was like, “Oh, absolutely not”. I was already convinced this was going to be a lot for me emotionally as a Black woman, but once you added the thriller element on top of that, I genuinely thought there was a chance I'd end up walking out. If I watch Sinners again this Halloween, that'll officially be watch #15: nine times in theaters, once on an airplane, and five times at home.

Had he not been so persistent, one of my favorite movies of all time might've been a movie I never saw.


I had already started Just Keepin' It Ril™, but Sinners arrived at a point when I was becoming more intentional about finding new ways to stretch myself as a writer, taking even the most straightforward ideas further and exploring what else I wanted to put on the page. With moviegoing being something so prevalent in my life, I made room to talk about what I noticed on my second watch, what I felt differently on my sixth, the music I couldn't stop listening to, the performances that revealed more with each viewing, and all the little details that made me want another ticket in the first place. Writing about my time at the movies is always so freeing to me. I just want to share what I feel.

Furthermore, Sinners sent me directly into a rabbit hole I hadn't paid nearly enough attention to before: format. I had seen IMAX movies before, but this was different. I started understanding the difference between simply seeing a movie in whatever auditorium had decent available seats and intentionally seeking out a specific screening based on how the film was intended to be viewed. Before then, Dolby Cinema was usually my premium format of choice because music and sound are enormous parts of how I experience a media. Very much “Pikachu, I choose you!” face a**, lol. Give me the score, the bass, the dialogue, the surround sound—every significant detail echoing around that auditorium—and I'm happy!!!

Barbenheimer 2023 Source - Trendswood on X.jpg

Suddenly, I was reading about IMAX 70mm, 1.43:1 aspect ratios, expanded images, cameras, projection, and an entire depth of cinematography and film presentation I hadn't even known to pay attention to before. Basically: “Ohhhh. So THAT'S why y'all keep talking about this.” Of course, all that new information also made me realize just how badly I had fumbled Barbenheimer weekend back in 2023. 😂 I managed the Barbie half, but life happened and somehow Oppenheimer escaped me. Missing it in theaters bothers me so much and understanding what I actually missed makes it hurt a little more every day—especially because I still haven't brought myself to watch the movie at home. The crazy part is, I listen to the score from front to back all the time. As some of you reading this may already know, Ludwig Göransson is my favorite composer, so yes, I somehow know the music to a movie I still haven't seen. My goal is to watch it by the end of the year though, so chill out on me!

The curiosity didn't stay theoretical for long. By my fourth viewing, a friend I had recently started going to the movies with and I were driving roughly three and a half hours each way to Chattanooga, Tennessee, to experience Sinners in 1.43:1 at the Tennessee Aquarium IMAX Theater. Then, after the film's major one month box-office success brought it back in IMAX 70mm, I took things even further and convinced my best friend to make the trip with me to the AutoNation IMAX 3D Theater down in Fort Lauderdale, Florida. (To be fair, he really wanted to see it in its original format too, so it didn't take much convincing.)

That 48-hour trip meant nearly 10 hours of driving across state lines, there and back, while my back was still giving me major problems, an Airbnb so I could actually rest, and, very importantly, a screening with seats worthy of all that effort: center row, right in the middle. If I was going to put my body through all of that for a movie, I was absolutely going do it right! I love movies, but I'm not crossing state lines to sit in the front corner. For any movie for this matter, I'll miss all the opening-week action and stay off social media until a middle seat opens up if I have to.

Vacations aren't necessarily safe either. When Captain America: Brave New World opened on Valentine's Day 2025, my best friend and I were in Los Angeles to see a close friend perform live, and we still made our way out to Porter Ranch for an 11:30 p.m. AMC Dolby Cinema screening, dragging him along with us. The Marvel opening-weekend rule remains in effect across state lines. Obviously!!!

Sinners ultimately became one of the first movies that showed me just how much more I wanted to say, and this isn't even the whole conversation. You can read my original Sinners blog post here, keeping in mind that someone who typically wants absolutely nothing to do with vampires, blood, gore, or being terrorized for two or three hours somehow watched this brilliant masterpiece become one of her favorite movies of all time. Make that make sense. I'm still trying to figure out how we got here too.

So what started as simply going to the movies has become something far more intentional. I care about what I’m seeing, certainly, but I’ve also become fascinated by how I see it, where I see it, what I notice when I allow life to resume, and why certain experiences stay with me enough to make me come back.

And when you spend this much time at the movies, naturally, you develop a system.


Across State Lines

California, Florida, Tennessee



There Is a Method to This

By now, you can probably tell I don't just show up at the theater and hope for the best. I've developed my little rituals, preferences, and a few nonnegotiables along the way.

I even have my final bathroom run down to a science: somewhere between the last few trailers and whichever familiar Dolby Cinema, IMAX, 4DX, or Laser at AMC presentation tells me it's officially time to sit down and stay down. I'm choosing nachos with extra cheese and jalapeños over popcorn every time, usually with Airheads Xtremes added to the equation. If the budget permits and AMC has created some suspiciously colorful themed drink for the movie I'm seeing, I’ll probably sip on that too. I can order my concessions ahead for pickup, but most times, I'm there early enough to grab what I need without throwing off my timeline.

The theater matters to me. The format matters. The seat absolutely matters. Center row is clutch. In Dolby Cinema, put me in Row G, seats 9 or 10. In my standard IMAX auditorium, I'm looking for Row K, preferably seat 12 or 13. In 4DX auditoriums, I prefer the middle section of seats in the first row, right behind the designated accessible seating area, since those screens tend to be smaller. Consider Row F, and your personal middle spot should be seat 6. The row may change from theater to theater, but the goal stays the same: put me as close to the middle as possible. My ticket history can absolutely testify on my behalf.

And there is a reason for the obsession. *NERD ALERT* I wear glasses, so my sweet spot is where the entire screen fits comfortably within my frame without me whipping my head back and forth through an action scene. Sitting too far back can sacrifice some of the sound and impact too. The middle usually gives me the balance I want: full screen, sound, and effect.

Of course, sometimes the ticket gods have other plans. When the app and website crashed during the opening-night fan-event sale for Spider-Man: Brand New Day, my best friend and I were lucky to get Row L, seats 5 and 6—the last row of my Dolby auditorium. I was grateful to be there, get our commemorative Spider-Man pins, and see my favorite superhero before I had to start dodging spoilers, but L5?! After everything I just told you?! Sitting behind the last speakers meant missing so much of what I love about Dolby Cinema—that full-body, all-around-you kind of sound.

Then, to my absolute delight, Bad Bunny—one of my favorite artists of all time—showed up on the soundtrack with “EoO” 🇵🇷💃🏾🪇🕺🏾🫶🏾. And by “showed up,” I mean they gave my boy basically 2.5 seconds before snatching it right back. IYKYK. Whoever made the executive decision that I only needed that much “EoO,” just know I would like a word. Immediately! So yes, I still needed a proper redo. I went back solo in my preferred seat and later saw it a third time with my mom. Opening night got me in the room; the next two viewings let me experience the movie the way I actually wanted to.

As you can see, every trip doesn’t have to be identical. Sometimes, things are ultimately out of my hands even with great planning, but the routine is always familiar.

🪑 I’m at AMC most often, but Regal has similar seating charts. Across different theaters and auditoriums, you’ll notice I rarely stray too far from seats 8-12.


Under the Spell of a Good Movie

A good movie has an afterlife. That's ultimately what all my fussing over formats, seats, sound, and repeat viewings comes back to. I don't just remember whether I liked or disliked a movie. I remember how it felt to experience it.

I vividly remember sitting perfectly centered for Hamnet (review on The Velvet Row under #RilfromRowK) , swallowed by the darkness of the theater and surrounded by strangers who were all quietly experiencing this devastatingly beautiful story together. There's something strangely intimate about crying in a room full of people you don't know while realizing everybody around you just witnessed the same thing.

Then there are movies like F1 (full blog feature on The Velvet Row), where Dolby Cinema and IMAX becomes part of the experience itself. You hear the wheels screeching around the curves as the cars make another lap, and as your seat vibrates, you can almost feel the resistance of turning the steering wheel yourself. You’re the one driving. In moments like that, it’s a true privilege to experience a film at this capacity.

The End of Oak Street (review on The Velvet Row under #RilfromRowK) gave me a completely different kind of immersion. There’s a scene where the dinosaurs are moving through the trees, and the sound is so heavy and convincing that it almost rewires your ears for a minute. On my drive home, I had the windows down and the music off, just settling in for the 40-minute ride. I stopped at a light on a bridge over I-285, and underneath me I could hear 18-wheelers and cars barreling down the interstate—the engines, tires, and all that low rumbling noise building together in the distance. For a second, it sounded exactly like those dinosaurs were moving somewhere out there. I knew good and well what I was hearing, but it still had me looking around like, wait a damn minute.

I love watching movies at home too, especially on my little 55 inch Samsung TV with its gorgeous picture quality, paired with my LG soundbar and subwoofer. 💁🏾‍♀️ My room has wood floors, so the sound gets to bounce off the walls, ceiling, and floor in a way it just wouldn't in a carpeted space. I love feeling this room come alive around me. Oh, and did I mention I have blackout curtains? Apparently going to the movies as often as I do wasn't enough, so I had to bring a little bit of my second home into my first one.

I'm currently making my way through the Marvel Cinematic Universe (MCU) in chronological order ahead of Avengers: Doomsday coming this December, with an Avengers: Endgame Encore theatrical rewatch coming up this Saturday. This is my second true full rewatch starting back on August 26th—the first was during the pandemic, and whew, a LOT has happened since then. This time I'm throwing some X-Men movies into the mix too and doing my homework before Doctor Doom comes to ruin everybody's day.

It’s been super pleasant revisiting all of these connected stories from the comfort of my bed, pausing when I want, taking notes when I want, and catching details I've forgotten or missed over all these years. Going to the theater asks something different of me. For those couple of hours, that's where I am. I'm not pausing or looking up several minutes later and realizing I've been scrolling on my phone. I'm not casually wandering into another room while the movie continues without me. I get to surrender my full attention to the story for a while.

Then there are the original motion picture scores and soundtracks that put me in an absolutely unreasonable chokehold. Like The Odyssey. I thought Sinners had a hold on my life last summer, but apparently that was just a warm-up because The Odyssey flows through my veins now. Guess who composed both? I've heard this score so much that Ludwig Göransson should probably be listed somewhere in my emergency contacts and held personally responsible for all of this. What kind of woman listens to 10,000+ minutes of music in one month—and nearly HALF of it goes to one movie soundtrack? Apparently this kind, and I'm not ashamed!



Apple Music Replay: May 2025; May–August 2026

The monthly receipts. 🫣 Sinners had already started the pattern in April 2025, when its soundtrack and score became my #1 and #2 albums. Ludwig Göransson was my top artist, and I played “Séance” 119 times. Fast-forward to May through August 2026, and I listened to more than 31,000 minutes of music—that’s over 518 hours, or nearly 22 straight days. Michael Jackson alone got the equivalent of three full days of my life in May. By July, The Odyssey had me right back with Ludwig, who somehow accounted for 4,643 minutes—another three-plus days—with ONE artist, in ONE month. The Odyssey soundtrack itself went on to be my #1 album in both July and August. So when I say a movie can send me home obsessing over its music, please understand that “obsessing” was not being used casually. 😮‍💨


Now for this next and most important piece, I am asking you for a little grace, please! 🥹🫶🏾 I’m not a professional web designer, and what I’m about to share with you is a pretty media heavy experience that I may have gotten a little ambitious with. Consider this my “pardon our progress” notice while I continue polishing a few things behind the scenes. If you already haven’t taken a peek, I’d recommend saving your first visit for desktop, where everything has a little more room to be experienced as intended. Whenever you enter, especially on mobile, allow everything a moment to settle into place and take your time moving through the page. I’m doing my best over here to smooth things out without compromising how I want everything to look and feel for you. Done is better than perfect!


Your Seat in The Velvet Row™

After writing three full-length movie features for Just Keepin’ It Ril and sharing even more reviews and reactions over on SPILL, I realized my relationship with writing about movies had grown beyond the occasional review. What I was creating wasn't really about deciding whether a movie was good or bad and moving on. I was writing about the parts that connected with me personally—the themes that reflected something happening in real life, the characters who made me reconsider something from a different perspective, the performances that stirred up memories of my own, and all the unexpected places a story could take my mind once I started writing about it. That approach had already taken shape within Just Keepin’ It Ril. My writing there has always given me room to take something that caught my attention and follow the personal connection wherever it leads. Movies simply became another way of doing that, and these increasingly introspective reflections needed their own world to boundlessly exist.

The Velvet Row (or, the Row) is the cinematic extension of Just Keepin' It Ril, created to give all of that a proper home. It still belongs here because the stories I watch inevitably collide with the way I see the world, but now there's a dedicated space for the movies, shows, performances, observations, and opinions that come with being a woman who spends a lot of time at the theater.

Depending on how much I have to say, you'll experience those thoughts differently.

My visual reviews originally lived under #RilsTomatoes on SPILL, a playful way to keep my movie thoughts easy to find and follow. With the Row giving those reviews a permanent home, they're getting a more fitting signature: #RilfromRowK, a nod to my favorite IMAX row and the perspective behind each review. For now, you'll find these visual reviews at the top of the Row’s page, giving me room to pull apart the performances, moments, and choices that caught my attention without turning every movie into a full-length article.

Navigating the Row: Demo Video Below

Once you’ve given the page a moment to load, start scrolling and #RilfromRowK will introduce you to the movies I’ve covered so far. Click on whichever title piques your interest, then swipe through the review at your heart’s desire. Some are quick one pagers, while others have a little more depth, so use the arrows or swipe to move through them, and zoom in whenever you need a closer look. Keep scrolling and you’ll reach the official collection of full movie blog features.

My goal is to share #RilfromRowK reviews while a movie is still fresh, with full features following in their own time. There’s already plenty waiting in the queue, partly because I put some of the writing on pause while I built a proper home for all of it, and I’m genuinely so happy that home is finally open. Some movies will naturally make their way to the front of the line, so if you want to know what’s new and what’s coming next, make your way onto my email list.

As for spoilers, I’ll do my best not to give away major reveals without warning, but I’m not promising to keep every detail under wraps. If there’s something I think people may want to know before watching, especially when it comes to sensitive or graphic content, I’ll give the heads up when I can. But be warned, sometimes I might just have to say what I feel like saying right up front!

Demo Video: How To Explore The Velvet Row™ | #RilfromRowK

I’ve been building this passion project for far too long not to open it with two films that helped shape what I wanted this space to become. While they’ve been out for a few months, with one already streaming and me technically not even finished seeing the other, it only feels right that our first two new features belong to Michael and The Odyssey. Consider them worth the wait, because if we’re going to do this, let’s do it right!!!!!

The Row will of course continue to grow as I watch, write, and find another movie or show I need everybody to talk about with me. Most of what you'll find here at first will come from movies I've seen throughout 2025 and 2026, including plenty I never got around to reviewing when I originally saw them. I have some catching up to do. There's even an option to make a request to watch something that you think should be on my radar. Some stories will leave me inspired, some will send me searching for another showtime, and others will leave me with a very well-earned side-eye. At its core, what matters most to me about the Row is having enough room to explain why something worked for me—or why it absolutely did not—and give you enough of my perspective.

My writing is more than a verdict. I want to have these conversations with you, too. When you're reading one of the longer blog features, leave me a comment underneath and tell me what you thought, what you noticed, where we agree, or where you think I've completely lost my mind. For #RilfromRowK reviews and everything that will live directly on the Row, I’m working on a dedicated comment space so those conversations have somewhere to go, too. Until then, you can always reach me at info@makethemmore.com or find me on SPILL. Send your thoughts my way!

As I close out, I really couldn’t help but mention a little discovery I recently made about the cover image for this introductory feature and how perfectly it ended up representing what the Row is becoming. It wasn’t until weeks after choosing and working with it that I noticed the seats are marked 12 and 13—the exact numbers I gravitate toward in my usual IMAX Row K. Maybe that's coincidence, maybe it's alignment, or maybe I've spent so much time thinking about movie theater seats that they're following me into my own branding now. Either way, I couldn't have picked a better image.

Well you know where to find me: center row, nice and comfy, with my signature snacks already secured for us. I have a feeling we're going to have plenty to talk about.

Welcome to The Velvet Row™ !
I saved you a seat next to me .

The Velvet Row ™ Blog (Seats 12& 13) Image

 

You’re here now—you might as well get caught up.


As always, thank you so much for taking the time to read! 🎬🍿

Until next time,

Your Beauty Experience Coach,

Found this helpful? Don’t keep it to yourself—share it with your beauty pro friends or your community! Let’s keep the conversation going drop a comment below or slide into my DMs—I’d love to hear your thoughts! ♥️💭✨

April Cooper

Professional Makeup Artist and Beauty Coach

https://www.makethemmore.com
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