Redefine
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Modernize
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Revolutionize
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Redefine · Modernize · Revolutionize ·
Empowering emerging and growing Black makeup artists and beauty professionals with straightforward, authentic coaching and exceptional customer service.
The Rebrand
We're not just rebranding – we're pioneering a beauty revolution that empowers the Black community! We’re challenging limiting industry norms and aiming to elevate every standard expected from our clients. The mission? To modernize practices, revolutionize artistries, and deliver premium luxury experiences that celebrate beauty in its most authentic form, while championing inclusivity and representation in the industry.
Where Have We Been?
We've had a bit of a break, we know, but guess what? We're back, and we're coming harder than ever! After some big changes, we've got a whole new outlook and we're eager to pick up right where we left off, shaking things up in the beauty world, one step at a time. Brace yourselves for a revamped atmosphere — where unapologetic beauty skills thrive, professionalism gets a bold makeover, and together we redefine what it means to be part of an innovative community.

What’s New?
Unveiling our inaugural virtual masterclass following our victorious comeback – MORE Captivating! Immerse yourself in this enriching digital course, revealing the secrets behind our highly sought-after makeup aesthetic. Prepare to delve into the intricacies of our entire 90-minute deluxe transformation, condensed into one enchanting experience.
Where Have We Been?
We've had a bit of a break, we know, but guess what? We're back, and we're coming harder than ever! After some big changes, we've got a whole new outlook and we're eager to pick up right where we left off, shaking things up in the beauty world, one step at a time. Brace yourselves for a revamped atmosphere — where unapologetic beauty skills thrive, professionalism gets a bold makeover, and together we redefine what it means to be part of an innovative community.

What’s New?
Unveiling our inaugural virtual masterclass following our victorious comeback – MORE Captivating! Immerse yourself in this enriching digital course, revealing the secrets behind our highly sought-after makeup aesthetic. Prepare to delve into the intricacies of our entire 90-minute deluxe transformation, condensed into an enchanting experience.
What’s Coming Soon?
Stay tuned, beauties! We're just getting started. Connect with us via email and social media to be the first to know about our exciting upcoming releases. Trust us, you won't want to miss what we have in store.
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Virtual Tutorials
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Ebooks
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1:1 & Group Coaching
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Blogs
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Live Workshops
| Virtual Tutorials | Ebooks | 1:1 & Group Coaching | Blogs | Live Workshops
Be part of something bigger!
Join our purposeful community of creative minds, inspiring mentorship, and invigorating space. Learn to embrace fresh ideas, challenge the norms, support one another, and break barriers in the beauty industry.
Ready to take up space?
The Mastermind Behind the Brand
Let us officially reintroduce April, The Beauty Experience Coach, the driving force propelling Make Them More into the future. For over 8 years, her exceptional talents have adorned some of life's most cherished moments with her unforgettable touch - from glamorous weddings and engagement celebrations of eternal love, to joyous maternity portraits and family milestones. Her work has even graced high-profile photoshoots, show-stopping music videos, and album covers that etch their special places in history.
During her formative years, leading fashion organizations in college and landing her first job at Beauty Master, she was introduced to the beauty industry, allowing her love for makeup to truly blossom. With each stroke of her brushes and blending of shades, she honed her craft, transforming what began as a humble pursuit into an endeavor fueled by unrelenting dedication and an entrepreneurial fire. Today, her artistry stands as a testament to her spirit's tenacity and creative vision.
A Trailblazer in Her Craft
With an infectious zeal for her craft, April is a more than a makeup artist. She is a dedicated beauty coach , who is passionately committed to equipping beauty professionals, especially those from the Black community, with the essential tools, insider knowledge, and guidance to deliver exceptional client experiences that pave the way for enduring success and longevity in the beauty industry. She inspires confidence and enables clients and students to realize their full potential through her transformative approach to beauty, while advocating for diversity and inclusivity within the industry.
“If you don’t see something in the world — create it.”
April, The Beauty Experience Coach
Make a Donation.
In December 2022, a life-altering car accident brought our makeup artistry journey to a screeching halt. With your kindness and generosity, we will be able to rebuild and continue our passion for making women of color beautiful and educating others. Your support will help restock our professional kit and open new opportunities, such as obtaining a new studio space and continuing to inspire underserved communities through our artistry. Together, we'll turn this setback into a chance for growth and innovation in the industry.