Introducing
MORE Captivating
MORE Captivating
Immerse yourself in the breathtaking artistry of makeup with April, The Beauty Experience Coach and visionary force behind Make Them More. In her highly anticipated masterclass, she pulls back the curtain on her signature, coveted look, MORE Captivating. Through a comprehensive 7-part video tutorial series, you'll intimately experience every nuanced detail of April's complete 90-minute luxury makeover process - meaningfully condensed into just over an hour of pure magic. You'll also receive an extensive digital guide listing each product and tool used to create this iconic makeup moment.
But the experience doesn’t stop there…
As a special bonus, we're taking you behind the scenes with an exclusive look into April's ideally organized makeup station setup. Plus, you’ll get to discover over 100 additional game-changing tips that will refine your core knowledge of makeup. Get ready to internalize the same principles of efficiency and elevated aesthetics that set her artistry apart.
MORE
Captivating
Immerse yourself in the breathtaking artistry of makeup with April, The Beauty Experience Coach and visionary force behind Make Them More. In her highly anticipated masterclass, she pulls back the curtain on her signature, coveted look, MORE Captivating. Through a comprehensive 7-part video tutorial series, you'll intimately experience every nuanced detail of April's complete 90-minute luxury makeover process - meaningfully condensed into just over an hour of pure magic. You'll also receive an extensive digital guide listing each product and tool used to create this iconic makeup moment.
But the experience doesn’t stop there…
We're taking you behind the scenes with an exclusive look into April's seamlessly curated, intentional makeup station setup. Get ready to internalize the same principles of efficiency and elevated aesthetics that make her artistry truly transcendent.
Our signature style, MORE Captivating, is a luxury beauty makeover curated to accentuate natural features.
Timeless Beauty
Timeless beauty defies trends, presenting an enduring elegance perfect for all occasions. It guarantees a polished appearance, highlighting any natural allure with grace and sophistication. Luxurious yet understated, our full-coverage techniques seamlessly blend makeup for a flawless, second-skin finish. With an added touch of glamour, we curate classic, radiant looks to empower our clients with confidence and captivating charm. And with our methods, you can too!
BEFORE
AFTER
What’s Inside
We've cracked the code and done the work. No fluff, just streamlined sophistication. Your beauty revolution starts now.
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Elevate Your Artistry: The MORE Captivating method isn't just about applying products. It's a strategic approach that combines intention and efficiency to create stunning, personalized looks that last. Whether you're new to the industry or a seasoned pro, this method will transform your artistry.
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Master Your Workspace: Learn to set up a makeup station that works for you, not against you. We'll show you how to maximize efficiency, reduce cleanup time, and stay organized. A well-planned station is the secret to elevating your artistry and impressing clients.
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Beyond The Basics: This class goes deeper than just our signature style. You'll gain access to 120+ pro tips covering essential makeup principles, exceptional customer service, and client care strategies. It's a comprehensive toolkit to refine your skills and boost your business acumen.
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Skin Focused
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Efficient
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Intentional
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Luxurious
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Beginner Friendly
· Skin Focused · Efficient · Intentional · Luxurious · Beginner Friendly
MORE Captivating *Demo Only*
Over this past year & a half, we've been hard at work crafting something truly special. It's more than a makeup class - it's an intimate window into the artistry & expertise behind our signature aesthetic, MORE Captivating. Not only have we meticulously curated a 7-part demo experience, but we aren't holding anything back — you get every detail, every shortcut, every hard-learned hack we know. This is our heartfelt ode to the craft, a love letter packaged just for you. Get ready to be wowed!
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MORE Captivating is accessible whenever you want it. Access the material anytime you’d like from any device you choose.
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Choose your own pace for progressing through the material, deciding when to start and how fast to go. Keep track of your progress using the Progression Bar in the course.
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MORE Captivating offers a method centered on intention, strategy, and efficiency, ensuring high-quality, lasting results for every client. While it may not universally apply to everyone in the same way, it provides a personalized approach tailored to each individual's needs and preferences. It's designed to promote continuous growth in your artistry, inviting you to try new and different things, whether you're just starting out or if you are a seasoned professional.
All sales are final. Due to the digital nature of our products, including ebooks and virtual masterclasses, refunds are not permitted. Our Terms of Use and Privacy Policy are strictly enforced.·
Skin Focused
·
Efficient
·
Intentional
·
Luxurious
·
Beginner Friendly
· Skin Focused · Efficient · Intentional · Luxurious · Beginner Friendly
What Our Students Are Saying
“I love how detailed April get’s in the demo and in the More Tips. Definitely learning new things to add into my technique already. Also it's user friendly & cohesive. The different modules help for the attention strugglers like me.”
— 𝐍𝐲𝐤𝐢𝐚, Makeup Artist & Body Waxer
“This is really informative! I ain't gone lie, l'm eight minutes into the complexion part and HONEY!! I used a brush for everything and only use the beauty blender for concealer now but I'm definitely going to try your technique!!”
— 𝐃𝐞𝐚𝐧𝐝𝐫𝐚, Wife & Mother
“April really knows her stuff! MORE Captivating is definitely a masterclass like no other. The demo is super detailed, easy to follow, and there are tips galore EVERYWHERE!!! My focus is bridal and there are some gems I WILL implement.”
— 𝐂𝐨𝐮𝐫𝐭𝐧𝐞𝐲, Bridal Makeup Specialist
MORE Benefits
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Yes, you read that right! By learning to implement the techniques of MORE Captivating, you’ll learn the true art form of completing full face applications with only 10 brushes or even less.
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A beautiful fresh face is the perfect canvas for being super adventurous. You’ll learn the fundamentals of creating a flawless base that is unclockable as skin itself for any look you decide to do.
We're taking you completely behind the scenes. . .
You’ll witness us navigating the real-time challenges firsthand as we fearlessly correct our missteps and boldly experiment with trying new products for the very first time, all unfiltered right before your eyes.
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A good setup will get you right every time! Whether you're decking out a glam studio space or mastering the art of on-the-go beauty, we've got you covered with brilliant hacks to maximize every square inch of your space.
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Complementary to the makeup demo, we are including The Makeup Guide which lists the lighting options we currently prefer for both professional and personal use.
Meet Your Coach
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Founder & CEO
April, the creative mastermind behind Make Them More, launched her beauty coaching journey in 2013 while studying at Clayton State University, honing her skills through various roles before founding her acclaimed makeup artistry business. After rebranding, Make Them More has refocused on pioneering beauty innovation, setting new standards, redefining practices, and delivering exceptional customer service while empowering professionals and enhancing client care. Positioned as an industry leader, Make Them More is paving the way for a more inclusive future in beauty.
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For 8 dazzling years, April's artistry has left an unforgettable mark on life's most cherished moments. From glamorous weddings and engagement shoots that capture eternal love, to joyous maternity shots and family portraits celebrating precious milestones, as well as high-profile photoshoots, show-stopping music videos and album covers that etch their place in history, her work has graced them all with her unforgettable touch.
With a mission as electrifying as her talents, April ignites confidence and empowers clients and students to unleash their full potential through the transformative power of beauty. A true maven in her field, she's passionately committed to equipping beauty professionals with the essential tools, insider knowledge, and guidance to deliver exceptional client experiences that pave the way for enduring success and longevity in the beauty industry.
✺ FAQs ✺
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MORE Captivating is the signature makeup style of Make Them More, that has been carefully designed over the past 8 years by our Key Artist, April. This virtual masterclass guides you through every exact step of April's 90-minute luxury makeover that she offers her clients.
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This is a true all-access pass for makeup mastery - whether you're an aspiring artist, seasoned pro, or a modern woman craving self-artistry skills. These highly detailed tutorials create an immersive experience, fluidly developing even beginners into skilled makeup artists or those wanting to elevate their personal makeup skills to professional levels.
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At Make Them More, we prioritize delivering high-quality content and proven strategies. We believe in the honorable privilege of sharing knowledge openly, without gatekeeping or withholding secrets. Our mission is to inspire and empower the next generation of leading artists to excel in the beauty industry. Through diligently crafted, tested, and validated techniques, we aim to motivate professionals to reach new heights in their artistry and businesses.
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Heck yeah!!!! Someone is ready to level up their personal makeup game, huh?! With MORE Captivating, you can learn at your own pace and on your own terms. Keep in mind that this course is designed with aspiring and pro makeup artists in mind, but the information is easy to learn and apply to yourself. It is filled with all types of information from product knowledge to detailed application techniques.
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We hope that by now you understand that this multimedia experience is more than just another makeup class.
Not only are we giving you an extremely detailed look into our signature aesthetic broken down into a 7-part video series, you'll also get access to a specially crafted makeup guide documenting every product, tool, and detail behind this iconic look. We’ll be showing you our exact station setup for this look. And get this…there are over 100 additional bonus tips inside!
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From our experience, we’ve designed this course to be your ultimate guide, providing everything you need for your growth, especially if you’re just starting out.
Our goal is simple: to earn your trust and support you on your journey to mastering makeup.
We believe this level of detail and support will truly make a difference in your skills and confidence. We hope you’ll find it worth every penny!
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MORE Captivating is a course you can watch whenever and wherever you want, at your own speed, on any device with good Internet.
For the best quality, we suggest watching on your mobile device, laptop, desktop, or iPad/tablet. You can also view on your TV using Bluetooth, AirPlay, or an HDMI connection.
You can download The Makeup Guide to your mobile device, laptop, desktop, or iPad/tablet, and edit the 'Notes' section from there.
All sales are final. Due to the digital nature of our products, including ebooks and virtual masterclasses, refunds are not permitted. Our Terms of Use and Privacy Policy are strictly enforced.