Hey Beauty Boss, can we chat?
Glam Innovators/ Glam Catalysts/ The MORE Collective
You already know that as beauty bosses ourselves, we've unfortunately experienced more than our fair share of disappointing, unprofessional service situations. And honestly, it's just unacceptable!
It’s unfair right?!
We work our butts off hustling in this industry, only to waste bread on mediocre services that leave us feeling underwhelmed at best.
I mean, we choose convenience over quality because we're slammed and need to get things done. Sometimes that means settling for the closest lash tech or makeup beat with an open appointment. And don't even get me started on pampering ourselves - we deserve to feel luxurious without the disappointing letdown!
But you're so right, constantly compromising on true luxury just because it's a quick fix? That's costing us more than just money in the long run. It's chipping away at our confidence and standards as beautypreneurs.
Which is exactly why I have to ask…
Why should clients keep investing their hard-earned money into subpar beauty experiences that leave them unfulfilled?
Redefine
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Modernize
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Revolutionize
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Redefine · Modernize · Revolutionize ·
Renewed Clarity
This rebrand has been a labor of love, taking four years to fully execute my vision. Initially, I struggled to find a real-life example of someone doing precisely what I wanted to achieve. However, that was the problem — why would I want to replicate someone else's path? After a traumatic car accident forced me to sit still, putting my brushes down, I realized that I am pioneering something unique, a path that may not yet exist in this industry, and that's perfectly okay. I get to do things my way! With renewed clarity and determination, I've crafted a brand that defies conventions and forges its own trail.
It’s unfair right?!
Sis, you know firsthand the transformative impact exceptional artistry combined with impeccable customer service can have. With Make Them More, I'm empowering professionals like you to finally merge incredible technical talents with the skills to curate wildly memorable luxury services. My coaching digs deep into cultivating the complete package - undeniable artistry, operational mastery, and the mindset to market yourself as the influential hautepreneur you are.
No more accepting "good enough" from your beautician circle or playing small. This is about equipping you to raise the bar for our entire industry and leverage your gifts into a captivating, prestigious empire worthy of being the go-to for luxury client experiences. Are you finally ready to be part of the beauty renaissance?
Introducing the MORE Captivating Experience
Take a minute to write an introduction that is short, sweet, and to the point.
I'll never forget the time was I booked for a modeling gig and had an appointment with this celebrity makeup artist for an important event. Ya’ll I stepped into her studio and it was...a scene! Makeup products and brushes scattered literally everywhere, trash overflowing from the small trash can, and I was the first client of the day. Instantly, I could feel my standards slipping before she even started beating my face. I mean what could I do?! I could have of course spoken up or canceled, but baby, I just sat there and prayed that when she was done and when it came time to take the makeup off that my skin would be just fine! And guess what?! This happened not once, but TWICE!
Think it can’t get any worse than that? In Usher’s voice, WATCH THIS!
How about the time when I booked with this renowned hairstylist for a fancy, well-deserved vacation slay, who clearly didn’t practice basic appointment management? I showed up on time, hair prepped and ready to be laid, only to be asked "Who are you, and when is your appointment?" Like sis, the $700+ install appointment you just double-booked! Now see, I could have left and kept my money, but my hair needed to be done as I was leaving in a couple of days, and I didn't have any other free time to find someone else.
She tried to play it off by saying the lace for my wig needed extra prep time, so I'd have to come back in THREE hours! I wasn’t fighting through rush hour traffic twice, so I decided to just sit in my car. When I came back into the waiting room, I found myself watching tumbleweeds of shedded hair mockingly blow past as I had to wait another excruciating hour until she got finished with someone else’s hair. When miss lady finally graced me with her presence, it was night time, and the vibes were of course completely ruined for me!!!
Her station? A wreck! Her products and tools? Old, crusty, and tangled to the point she kept knocking her blow dryer and curling iron to the floor. For $700, the install was a straight struggle fest — lace lifting, hairline jacked, and the hair didn’t old a curl whatsoever. After asking to return the next day for maintenance and adjustments, she let me come in, but in a condescending way, she had the audacity to say it was my fault for being a newbie to lace frontals!
And that’s not even the end! Unfortunately, I ended up having to spend more money at a beauty supply store in order to finesse and melt that lace down myself while on vacation after watching YouTube vids for hours. An absolute money pit, but I'm basically a certified wig installer now from that experience.
Whew, what experience, huh?! I just had a few flashbacks writing that!
So look sis, I know you've endured similar nightmares. Whether it's entering into a barely-professional space, getting your appointment bumped around or straight up forgotten about after pre-paying, or receiving sloppy work with zero pride — those unacceptable service moments are straight disrespectful to you as the client and the skilled professional you are.
That's exactly why I created Make Them More and now MORE Captivating - to be the change this industry so desperately needs when it comes to true luxury client experiences and professional excellence. Especially for us as Black women beautypreneurs.
The truth is, representation matters deeply in this beauty game. What we bring to the table - our unique talents, energies, and cultures — should be celebrated to the fullest, not suppressed or diluted. We deserve to be empowered in crafting exceptionally curated, authentic brand experiences that our communities can truly connect with and trust in.
With our MORE Captivating: Beauty & Business Bundle, you'll get the comprehensive tools to blend elevated artistry mastery with genuine customer lionization from start to finish. I'm talking full-scale training on everything from meticulous studio management to crafting captivating brand storytelling and voice. You'll learn the mindset secrets to cultivating a healthy, professional pride in your craft as a Black artist.
More than anything, this experience is about arming you with unshakable confidence to firmly set those top-tier pricing and service standards for yourself — and backing them by then delivering a wildly memorable luxury experience that not only justifies those rates, but keeps your books flooded with returning clients and referrals season after season.
No more settling for sloppy, disrespectful client care or downplaying your unique magic as a Black creative. This is your moment to raise the bar for our entire community by building an empire that commands the prestige you were destined for. Are you finally ready to be more captivating and captivated in return?
MORE Captivating
Immerse yourself into the artistry of makeup with April, The Beauty Experience Coach and the visionary behind Make Them More, as she unveils her coveted signature look, MORE Captivating. Through our comprehensive 7-part makeup tutorial, you will experience every detail of our 90-minute luxury beauty makeover condensed into just a little over an hour, complemented by our seamless makeup station preparation.
But hold onto your brushes. . . . .
The journey doesn't end with tutorials; we're elevating your experience with two of our meticulously crafted, powerhouse ebooks. Get ready to dive deep into the inner workings of the beauty industry with insider tips on mastering business strategies and delivering unparalleled customer service.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Client
Name here
Year
01/01/000
MORE Captivating
Immerse yourself into the artistry of makeup with April, The Beauty Experience Coach and the visionary behind Make Them More, as she unveils her coveted signature look, MORE Captivating. Through our comprehensive 7-part makeup tutorial, you will experience every detail of our 90-minute luxury beauty makeover condensed into just a little over an hour, complemented by our seamless makeup station preparation.
But hold onto your brushes. . . . .
The journey doesn't end with tutorials; we're elevating your experience with two of our meticulously crafted, powerhouse ebooks. Get ready to dive deep into the inner workings of the beauty industry with insider tips on mastering business strategies and delivering unparalleled customer service.

Behind MORE Captivating
Would you believe us if we told you that the contents of this course have been underway in total for over four years, and we are beyond excited that it’s all finally here!!!!
We have spent hundreds of hours planning, creating, documenting, and curating just the right elements that we feel represent our brand Make Them More down to the very last detail. We are more than just about makeup, and MORE Captivating, our dear baby, is our first product that fully encapsulates what we truly stand for and why we are in this business. At Make Them More, we redefine beauty coaching with a direct and authentic approach. Our mission is to empower beauty professionals and creatives alike, especially within the Black community, by emphasizing exceptional customer service. We recognize the significance of strong client relationships and aim to provide top-notch experiences that resonate deeply.
Our community-centric focus stems from a deep understanding of the unique needs of the Black community, which we tailor our coaching to address cultural nuances and promote inclusivity. We offer specialized training and guidance that goes beyond skill enhancement, focusing on instilling confidence and professionalism in our communities beauty professionals.
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MORE Captivating is our first course of our rebrand and return to the beauty community that encompasses a total premium experience. This course will be unlike no other you’ve ever seen. We dont gatekeep, the quality speaks for itself, and the content is top-tier!
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Hey gorgeous/ beauty! Welcome to Make Them More, where we've put in the work to perfect every little detail of our brand. And let me tell you, we're not just about makeup—we're about empowerment and authenticity.
Our baby, MORE Captivating, is more than just a product. It's a reflection of everything we stand for and why we're in this industry.
We're here to shake up the beauty coaching game with a direct and authentic approach. Our mission? To empower beauty professionals and creatives, especially within the Black community, by emphasizing exceptional customer service. We're all about building strong client relationships and creating experiences that truly resonate.
And when it comes to our community, we've got you covered. We understand the unique needs and cultural nuances, which is why our coaching goes beyond just skills. We're all about instilling confidence and professionalism while celebrating inclusivity.
Now, let's talk about MORE Captivating. This isn't your average course—it's a premium experience. We don't play games; our quality speaks volumes, and our content? It's top-notch. Get ready to elevate your game like never before

Behind MORE Captivating
MORE Captivating: Beauty & Business Bundle
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
MORE Captivating *Demo Only*
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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Description text goes here
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Description text goes here
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Meet Your Coach
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Founder & CEO
Our mission is simple yet powerful: to ignite confidence and empower our clients and students to unleash their full potential. We're committed to arming beauty professionals with the essential tools and knowledge needed for exceptional client care, fostering long-term success in the beauty industry.
✺ Frequently asked questions ✺
✺ FAQs ✺
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This exclusive bundle features a comprehensive 7-part makeup tutorial showcasing our signature makeup style, complemented by two invaluable ebooks that explore mastering beauty business knowledge and excelling in customer service. Designed to provide essential insights and techniques, this wealth of knowledge is timeless, catering to makeup artists at every stage of their artistic journey.
This bundle includes a comprehensive 7-part makeup tutorial, two ebooks on mastering beauty business knowledge and excelling in customer service. It's designed to provide essential insights and techniques for makeup artists at every stage of their journey.
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This bundle is tailor-made for aspiring makeup artists and beauty professionals seeking to elevate their skills and business acumen. Whether you're a budding artist eager to master the art of makeup application or a seasoned professional looking to refine your techniques and enhance your client experience, this curated collection offers indispensable resources to support your journey. With its timeless insights and comprehensive tutorials, the bundle caters to individuals at all stages of expertise, empowering them to excel in the dynamic world of beauty and unleash their full potential.
Tailor-made for aspiring makeup artists and beauty professionals, this collection offers indispensable resources to elevate skills and business acumen, empowering individuals at all expertise levels to excel in the dynamic world of beauty.
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Investing in the MORE Captivating: Beauty & Business Bundle means that you’ll be accessing carefully curated content developed over four plus years at Make Them More. Each element of this bundle reflects our dedication to providing valuable resources. With consistent practice and effort, our high-quality materials are designed to yield significant benefits. Trust in our expertise and commitment to supporting your journey towards success.
Investing in this bundle means accessing carefully curated content developed over four plus years. Each element reflects our dedication to providing valuable resources, designed to yield significant benefits with consistent practice and effort.
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You don't need to purchase the makeup demo unless you're specifically interested. If you're seeking the other two informational ebooks without the makeup demo, head directly to our digital shop and get the business bundle here.
You don't need to purchase the makeup demo unless specifically interested. If seeking the other two ebooks, head to our digital shop for the business bundle.
What makes this beauty masterclass different from any other?
This beauty masterclass stands out for its focus on empowering beauty professionals with exceptional customer service skills, alongside mastering artistic techniques. Led by an experienced beauty coach, it offers exclusive insights and premium resources tailored to diverse skill sets, including makeup artists, hairstylists, and more. With a commitment to reshaping the beauty community and rewriting the narrative, this masterclass is not just about transforming faces but also careers, guiding participants towards unparalleled success in the dynamic beauty industry.
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If you are not a makeup artist or beauty professional but still interested in the makeup demo and other course materials, you are more than welcome to purchase the bundle deal above on this page. Our makeup demo is fully comprehensive and beginner-friendly.
If you prefer to purchase only the makeup demo + guide, click here.
For those interested in the business guide bundles, the information in our customer service ebook and beauty professional glossary is applicable to any standard business practice, purchase here.
For those not interested in makeup, the business guide bundles offer applicable information for any standard business practice here.
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Yes, you may purchase ONLY the MORE Captivating Demo + Makeup Guide separately, here.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
✺ Frequently asked questions ✺
✺ FAQs ✺
-
This exclusive bundle features a comprehensive 7-part makeup tutorial showcasing our signature makeup style, complemented by two invaluable ebooks that explore mastering beauty business knowledge and excelling in customer service. Designed to provide essential insights and techniques, this wealth of knowledge is timeless, catering to makeup artists at every stage of their artistic journey.
This bundle includes a comprehensive 7-part makeup tutorial, two ebooks on mastering beauty business knowledge and excelling in customer service. It's designed to provide essential insights and techniques for makeup artists at every stage of their journey.
-
This bundle is tailor-made for aspiring makeup artists and beauty professionals seeking to elevate their skills and business acumen. Whether you're a budding artist eager to master the art of makeup application or a seasoned professional looking to refine your techniques and enhance your client experience, this curated collection offers indispensable resources to support your journey. With its timeless insights and comprehensive tutorials, the bundle caters to individuals at all stages of expertise, empowering them to excel in the dynamic world of beauty and unleash their full potential.
Tailor-made for aspiring makeup artists and beauty professionals, this collection offers indispensable resources to elevate skills and business acumen, empowering individuals at all expertise levels to excel in the dynamic world of beauty.
-
Investing in the MORE Captivating: Beauty & Business Bundle means that you’ll be accessing carefully curated content developed over four plus years at Make Them More. Each element of this bundle reflects our dedication to providing valuable resources. With consistent practice and effort, our high-quality materials are designed to yield significant benefits. Trust in our expertise and commitment to supporting your journey towards success.
Investing in this bundle means accessing carefully curated content developed over four plus years. Each element reflects our dedication to providing valuable resources, designed to yield significant benefits with consistent practice and effort.
-
You don't need to purchase the makeup demo unless you're specifically interested. If you're seeking the other two informational ebooks without the makeup demo, head directly to our digital shop and get the business bundle here.
You don't need to purchase the makeup demo unless specifically interested. If seeking the other two ebooks, head to our digital shop for the business bundle.
-
If you are not a makeup artist or beauty professional but still interested in the makeup demo and other course materials, you are more than welcome to purchase the bundle deal above on this page. Our makeup demo is fully comprehensive and beginner-friendly.
If you prefer to purchase only the makeup demo + guide, click here.
For those interested in the business guide bundles, the information in our customer service ebook and beauty professional glossary is applicable to any standard business practice, purchase here.
For those not interested in makeup, the business guide bundles offer applicable information for any standard business practice here.
-
Yes, you may purchase ONLY the MORE Captivating Demo + Makeup Guide separately, here.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.