Just Keepin’ It Ril Blog
*cue Moesha’s iconic diary music...*Hey, I’m April (Ril)!
MEET THE FOUNDER & CEO
Welcome to my little corner of the internet—the Just Keepin’ It Ril blog—where beauty gets RIL: raw, intentional, and lived.
Here, I write honestly about creativity, beauty, growth, setbacks, and the in-between moments that shape who we become—personally and professionally. I’m a Pro Makeup Artist + Beauty Coach, and you’ll get my whole truth—the glow-ups, the wins, and the messy middle—defining moments that built Make Them More™. I’m finna shake the table and see who all is present!
Stay a while, share your thoughts, and don’t forget to send this to someone who’ll enjoy it too!
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I try to release new blogs every other Monday, but since I write from real-life experiences, sometimes they will show up fashionably late.
The Ril Rundown
For the Girls Who Are Booked + In Their Soft Era
The softer you want your day-to-day to feel💅🏾, the more intention it takes behind-the-scenes. This post is a reminder that ease is earned. A true soft life isn’t passive—it’s powered by structure, boundaries, and some unglamorous but necessary backend work. 💻🗓️🫶🏾
For the Girls Who Aren’t Booked and Busy (Right Now)
Feeling the pressure of a slow season? You ARE NOT alone and you ARE NOT behind. It’s not your off season—it’s your build season! For the beauty pros navigating these quiet months, this is a simple guide from business systems to mindset shifts, that shows you what to focus on now so you’re prepared when the rush returns. 😌🫂✨